Today's web users have less and less time and now expect to see video on a site as a means of getting information fast and with a minimum of effort. If you want a bigger bite of the corporate apple, video is now an essential marketing tool to have on your website. Two out of three internet users now view video at least once a week. The reality is simple - if video doesn't feature on your site then be prepared for a potential client to move on to a competitor.
An internet video advert on your company website has immense power and can solve a multitude of marketing problems:-
Immediate 24/7 worldwide access
An online video advert or product demonstration is there for the whole world to see day or night seven day or night seven days a week. Visitors to your website who arrive via a search engine will be able to view your web video and see exactly how your business operates and how your products or services look, move and sound. Potential clients can instantly be shown your web video whilst they are still on the telephone. Marketing emails can contain a link to your online video. The list goes on!
Extremely cost effective marketing:
Once the initial production fees are taken care of there are no ongoing costs associated with internet video adverts. You will no longer have to keep ordering additional brochures when your current stock runs low, or pay postage costs to get printed information to clients. If you thought you couldn't afford professional video production take a few moments to see what your annual spend on print and postage is. Then compare the impact of an internet video with a printed brochure!
Interesting and memorable:
Research has shown that over 55% of people who have viewed an internet video remember the product or service featured. It is also a fact that people are far more likely to view an online video than read text on a page. The reasons for this are many but curiosity, a desire to be entertained and the need for information are among the most popular. The fusion of technology, moving images, the spoken word and music all combine to make watching an online video a memorable and enjoyable experience. The end result is an increased awareness of your brand and a higher perceived image of your company.
Contact us today to find out how an eco-friendly internet video advert can dramatically transform your website - and your sales!
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